Following a teaser released late last week, Tag Heuer, the maker of Swiss luxury watches, has announced that it's teamed up with Nintendo to create a Mario-themed smartwatch. And it costs $2,150.
According to the press release, Tag Heuer's new premium watch is themed around Nintendo's iconic mascot, and features a 45mm watch face, a built-in heart rate monitor, compass, accelerometer, water-resistance up to 5ATM, and two straps: one red rubber strap and a black leather strap on red rubber. The watch includes a 430mAh battery, which Tag Heuer claims will deliver a full day of battery life on a single charge.
Tag Heuer's Mario-themed watch also includes Google's Wear OS, meaning you can access functions found on other wearables using the operating system, such as Google Assistant.
As you'd expect, this limited edition wearable also includes a Super Mario-themed interface with four new watch faces to select, such as one where Mario becomes invisible or another where Mario is on top of a warp pipe. Tag Heuer confirmed that it will use a "gamification rewards system," with Mario greeting you each morning you wake up, and various animations playing each time you complete a stage towards a daily step count target.
The Mario-themed smartwatch will be available starting July 15th and will cost $2,150. However, only 2,000 units were created, and depending on your region, you can only purchase them at select Tag Heuer boutiques or on Tag Heuer's official website.
Coming Super Soon!
— TAG Heuer (@TAGHeuer) July 12, 2021
Power-up on July 13th.#TAGHeuerxSuperMario
For priority access, register now: https://t.co/8rcnX4sCZV #StayTuned #SuperMario #Nintendo pic.twitter.com/PTYIXvpcbi
Taylor is the Associate Tech Editor at IGN. You can follow her on Twitter @TayNixster.
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